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The 200 factors that Google considers to position your site

If you like the SEO you have a blog or you want to raise the top positions today's post is one of those that you can not lose. It will try to develop an article reference when assessing factors other than Google algorithm and its profound impact on the world of SEO

The 200 factors that Google considers to position your site

Let's talk about the 200 elements that King motor has in determining which pages deserve to be on the crest of the wave and which are doomed to remain in oblivion, in the deepest, darkest corners of the immense octave Internet ... Are you ready? Well to start SEO

1. Domain Age

The domain age is a factor that is considered by Google when evaluating the strength of a website, but attention is not an extremely important factor . In the words of Matt Cutts this is taken into account but not significantly: "The Difference between a domain that's six months old verses one year old is really not that big at all."

2. The keyword in the domain name

One of the most relevant in enhancing the positioning of a particular keyword factors. Although Google says it is not what it was is increasingly found (among other things have the example of Alex Blog Regalosoriginales24 with a mixture of keywords and linkbuilding) domains with exact keywords are a plus when huge position in Google force. At least today.

3. The key word as the first element of the domain

Here we enter a little more fine-spun within domains. This factor refers to, according to MOZ audited in 2011, have greater preference when locating pages beginning with the keyword in the domain that others including the keyword in the middle or end. So for example, the previous example is best for the Seo domain: for example RegalosOriginales24 24RegalosOriginales. This point also consider influences of individual post URL.

4. The length of time of domain registration

Apparently (and this is something I suspected but was not sure until today's post) Google gives more importance / confidence to domains that have been registered for over a year . As they say,"the pages are used to spam and other questionable practices rarely ever recorded for over a year, so the recording time is a metric that we consider."

5. Keyword in subdomain

Again the keywords are making war wherever he go ... The subdomains of a page starting with the keyword will have many more options to position the word in search engines. For example if we page: www.Quondos.com Quondos be the central domain and subdomain eg www.QGames.Quondos.com (if so it would have been set).

 6. Domain History

If you purchase a domain that has been very "volatile", ie, it has changed hands constantly, you can tell Google to disavow previous links that negatively affect the positioning (by herramients as disavow) but it is possible that this is taken into account long run by the search engine. Most likely (though not always the best) is to start with a new domain.

7. Exact Match Domain

We can define them as domain names with keywords or exact within it. The explanation is that Google gives us if your site is quality "still helps somewhat, but on the contrary is not quality is very likely that in the future may have problems with this page" . The reality: do not help anything, help a lot in Seo positioning of a particular key . Even with sites provide a rather mediocre quality tremendous strength to the keywords that are within ... the question is ... how long? (In case I have already registered this year a few EMD).

8. Public Private Whois Whois VS

Google likes your Whois is public and that anyone can access your personal data such as domain registrar if necessary, as it understands that people make up their Whois to be private and no data is displayed with something to hide ... mmm spammers or just quiet people?

9. Whois person making spam

At this point Google clarifies that if in the past it has detected a person whose pages or Web sites have been penalized by spammer and you can track your Whois future sites that registers its name again to be in the spotlight and will be reviewed . If you notice, at this point it seems that Google is not put in such a tough role and only states that sites will be considered not to be going back to default considered spam.

10. The domain extension for the country

The extension account . If you want to position a blog for Spain it is best to register a domain. "Is" the same way if for example you want to sell products in Brazil you should have a name like "tudominio.br" and so on. The domain extension helps position the country for the extension being. Universal com domain (. Com commercial) for all of them.

11. Keyword in title tag

The key word in the title of the page is considerdo as one of the most important factors in terms of on page Seo also the actual content of the page itself. It is vital that your sites are well entitled to the main keyword for which you wish to find your visits and analyze it so simple to have couple of votes as Google Adwords Keyword Tool Planner.

12. Tag title that begins with a keyword

Once again we return to the same. The title may be just the keyword or conversely can be a sentence more Style Long Tail . If the title tag is the second type will preferably those pages whose titles begin keyword. For example, it is easier that position the word "spinach" if my settings Url is "spinach-it-is "that if for example like this:" you-are-the-spinach "(although the second sounds more natural).

13. Keyword in the "description" tag

The key word in the description is not relevant in terms of positioning Seo On Page since the only mission of the disclosure is to show readers that in the SERPs is a particular item. However, the optimization of this paragraph is extremely important, especially through what is known as calls to action.

14. The key word in the H1

One point, along with the Title tag of greater relevance . Google is no soothsayer, and recognizes the main argument of our content primarily through the Title tag and H1 then used the individual pages to determine the subject matter in each. Much H1 careful with your items!

15. Keyword used more frequently

Within a text the importance of keywords in large part is determined by the number of times (besides location) that appears the same. Repeating a keyword in the text is a further sign of recognitionthat Google takes into account, but eye! you must be very careful not to abuse, and you could incur keyword stuffing (technique used in the past, where we repeated over and over again and keyword addition in bold).

16. The length of the text

Containing more words to have more equal preference in positioning since among other things it is able to encompass higher levels of keywords and a short richer semantic content. Furthermore the contents with greater extension (provided they are worked) are usually perceived as higher quality than a 200-word text and this affects other factors that in turn subsequently have an indirect impact on the Seo, for example mentions in social networks.

17. Keyword Density

Despite what many think, the density of the keyword in the post is not one of the most important when positioning a keyword or at least that's what Google says factors. While it is true that in the past was a parameter more relevant and still have something of value is not something you should worry too much.

18. The strength of the semantic content

The semantic content is becoming one of the items most valued by Google when able to deduce the meaning of a post and its main keywords. So if I say "cat" the semantic set should lead the seeker to smoothly know that I mean a pet and not for example the tool we use to levatar the car if we get a flat tire ... From Hummingbird her time of semantics is fashionable.

19. Semantic keywords in title and description

Using keywords or contextual keywords and synonyms to each other in fields such as title and description to help Google understand the relevance of a keyword and discern between two synonyms. An example for better understanding. Case a / will use the keywords: cat breeds, pussy, kitten and cat in title and description (especially in description). Case b / will use the keywords: cat breeds, species, types, subspecies . For a / we tell Google that the key is strong cats and in the case b / is the key races or breeds of cats.

20. Speed ​​page load

Another relevant factors use the form at the time of ranking a web. The code should be optimized. A less loading time better impact on our content regarding positioning and vice versa.

21. Duplicate content on page

Duplicate content is a negative factor taken into account by search engines to rank when a post.Everyone has some duplicate content on our blogs on WordPress or Blogger and a small proportion logic is harmless. One of the best ways to detect it is through the Google Webmaster tools or software screaming frog .

22. Rel = canonical

When used properly is a good way to prevent duplicate because through these parameters we can tell Google which content is the content that should be considered. My advice on this is that if you have a thorough understanding not worry much about this point . Unless you do strange things you should not be necessary.

23. Speed ​​page load via Chrome

Google is also able to use the user data via their own browser to get a better estimate of the load time of your page. A good tip to try to reduce load times is periodically check it using tools like  GTMetrix , Pingdom or Page Speed ​​from Google.

24. Optimizing images

Keep pictures of your page is optimized key positioning factor. Something that mostly is accentuated in the first months of a blog, when in many cases a lot of the incoming traffic may be caused by the proper positioning of an image in particular. Write a text alt and title is absolutely necessary , You also give clues to the overall content of the article.

25. Constant Content Updates

Since the introduction of Google Caffeine one of the factors that Google values ​​when determining the importance of a page is constantly updated content . And especially if there is something you like more than the constant creation of new content is to create content that responds in turn to new searches and trends in real time . The style of newspapers, Google likes your site current and recent contribution to Internet information.

26. Magnitude of content update

According to Google the amount of text to amend the indexed content and also features in terms of positioning. I mean, if I throw a post about "how to make money with a blog" tomorrow and within a month I add 2,500 more words this will be a sign of weight that will eventually form a part of more content than buscaodr will be indexed to again, which usually affects positioning improved.

27. Historical update a particular page

Apparently (and this has caught my attention enough for good) Google takes into account the freshness of a page based on the number of updates you receive and the more the better. To take an example again to get it right. Suppose you have a blog and marketing of your tabs is a section called something like " online dictionary ". Well if you keep the same terms and the page is not positioned unchanged for much more, however if you keep adding terms periodically Seo positioning continue to improve that particular page.

28. Keywords predominant

It is important to have the word or keywords in the first 100 words of the text (which could come to correspond with a small paragraph) because this way we are telling Google that are relevant to the general understanding of the article.

29. Keywords in H2, and H3 Tags

Another sign of identity relevant for Seo that we know all. Including keywords in subtitles as H2 and some labels (mostly using synonyms) is a good indicator to Google about the relevance of a particular keyword. Note again that we should not go and the keyword should also appear on all H2 .

 30. The order of the keywords is relevant

The order of keywords matter. An exact match between the content of a page and the words searched through finder makes content is more likely to appear in the top results. So for example, if you have a blog engine is easier to get more traffic through the render sequence "buy car" than "buy car", so will interest you target your content more facing the first example.

31. Outbound links Link Quality or Quality

Briefly refers to getting strong and quality pages that point to our links. The Penguin Post has became increasingly more important but few good links , that a high number of them but mediocre.Try to get a balance between the links and get the different parts of your site that point.

32. Outbound Link Quality Theme or quality links related

Google is able to discern the meaning and especially the relevance and nature of an issue depending on the pages you link or linking you. For example, if you have a blog and you link to dinosaur cartoons Google understand that your blog is closer to the children's entertainment that the paleontology .

33. Correct grammar

The use of correct writing is a good sign for Google and is one of the most rumored that influences the patterns Seo positioning. However, in 2011 gave Matt Cutts (What weird? With so transparent that they are always from Google!) Ambiguous message about

34. Syndicate content

Another important funtes that help make your content better positioned in the long run is through content syndication using Google+ social network Google itself with which we can verify authorship on our own.

35. Useful complementary content

According to some leaked documents called useful complementary content (or in English "helpful supplementary content") is quite useful when locating a page. For additional content can be useful to understand things as curious as one currency converters or calculator online loans . In particular I suspect that the so-called Sliders are also of great help to position Google as somehow think we are providing rich content, however I still have to investigate this last point.

36. Number of backlinks Do Follow

An excessively high number of backlinks Do Follow big enough to leave no follow links by nearly 0% is detrimental to your website. has to be a balance , where logically Do Follow are most but always in the presence of not Follow. A simple practice for no follow links is to comment on other blogs in your same niche.

37. Media Content

A Google loves text, however a great way to enrich the content of a page and make it more positionable is to introduce other forms of content such as media quoted based on video . Also another advantage of using video is that the SERPs have a gap at the top only reserved for Youtube videos and often is empty (!)

38. Number of internal links in one direction

An internal positioning to favor certain content is to make many of our own internal links pointing to that page article. Thus we send signals to Google that the content is more relevant.

39. The authority of the pages with internal links

This factor is a shade earlier. Not all pages within your own blog with the same force as this depends on other factors such as the times when the items have been shared on social networks etc.. Therefore it is not the same internal link from a post with PA (Page Authority) 1 that from a post with PA 12. Please keep this in mind when setting your internal linkbuilding.

40. Broken Links

Having a high number of broken links is a signal to Google that your blog has been abandoned , as is sending links to pages that normally have long ceased to exist. This is good monitor such links and remove them as soon as possible.

41. Reading Level

Apparently (and this is something I was unaware) Google takes into account the difficulty level of our texts according to the subject matter treated. Actually what it does is estimate the reading level of our website, which very roughly can be divided into basic, intermediate and advanced. What you then do with that information is not given to reveal but is believed to have impact on the positioning Seo those pages oriented basic content to respond to the mass of people about a certain subject ("writing for dummies").

42. Affiliate Links

A small amount of affiliate links will not hurt your site rankings in Google, however excessive, especially due to the scarcity of material may be harmful for sending signals to the search engine that you are a page that just wants to make money and not contributing anything to the internet.

43. HTML errors

Be very careful with Html errors of our pages, even when using WordPress CMS as this is more difficult to appear.

44. Domain hosting Authority

Definitely one of the points that have attracted my attention. Being equal between two pages will have more authority in host hosted harder.

45. Page Rank

Every day is a factor taken into account less because Google updates it with a frequency decreasing.However there is often a correlation indicates that better positioned sites are generally also those with higher PR . And speaking of this very thing, I take that theme goes to show that one of the conclusions I have drawn following the last PR update is that linkbuilding is not a decisive factor in increasing it ...

46. The length of the Url

Url length too high may adversely affect the positioning of the keyword contained in the same.Something similar happens with the titles, but should not be as short as one word (mostly by not beat us with a competition) should not exceed a certain number of characters.

47. Route Url

A page closer to home page may get a slight boost of authority. Remember that all your blog your home page as a rule is always the strongest since most brand often inbound links pointing towards it.

48. Human editors

Although it has never been confirmed Google has patented a system where human editors are allowed to influence the results of the SERPs. Did the next Quality raters?

49. Category page

A well categorized page gives Google consistent signals about its content that is therefore strive to make your blog categories are correctly harnessed and focused content.

50. WordPress Tags

Labels from our panel of WordPress are a key factor when it comes to marking the relevance of a particular keyword. In Yoast own words "the only way it is be Improves your Seo Relating one piece of content to another, and more especifically a group of posts to each other" , which  means something like the only way to improve your Seo is to relate a piece of content to another and this is achieved through the grouping of content tags.

51. Keyword in Url

Another of the key factors in positioning. Although the EMD are stronger, in my opinion a combination of only one keyword in the URL combined with brand name is the best choice.

52. Chained Urls

This is another factor that tell Google about that topic is a particular site with consequent advances in positioning for that niche that this may entail. To give you an idea, an example of Chained Urls can be: www.fnac.com> home books> ebooks

53. Quote reference pages

It is useful for your Seo positioning cite and reference in your articles via outbound links those sources of authority that are longer relevant in the eyes of Google and that are already part of your niche. Ideally go a little beyond Wikipedia (source by default we will come to mind when thinking about a page of authority that link) and find content in our same industry.

55. Lists and galleries

Apparently, it is important to contribute to the post in addition to typical text content also other slightly more enriched such as lists ("10 bloggers I like to read", "101 gifts for Christmas") and galleries content photo to make it more relevant to a particular content.

56. The importance of a Sitemap.xml

One of the factors that influence a better and faster indexing of our content is the inclusion of a Sitemap for our website. In WordPress we have it easy and simply add plugins like Google Xml Sitemap . Thus the search engine you will be notified whenever there's new content on our website and spiders can trace in a more effective manner.

57. Too outgoing links

Having a too high number of outbound links on your site, for example in areas such as the Home Page, it is not optimal positioning side of the page. Outbound links should be used with care, since a disproportionate excess can make your site lose strength in the search engines .

58. Number of keywords for which your site ranks

If you have a blog it is normal that over time get my positioning yourself for multiple keywords , so more keywords you get to rank in the natural SERPs will be the content of your site and that Google is something you have in mind. In my opinion this point means that for example, the typical oriented blogs just 1 or at most two keywords with the sole purpose of operating a micro niche and monetize pages are not frowned upon by Google.

59. The age of the page

It is a factor taken into account, but besides that it convina with providing constant fresh content Google has further considered. The mixture of both two is very powerful in terms of positioning, "pages long age throwing fresh content constantly . "

60. Pages: “user friendly layout”

The verbatim record of English would be: " Pages friendly design . " With Google refers to this page with a clean design and user-oriented. The sites that meet this requirement will be better seen by the search engine.

61. Parked Domains

One of the factors that Google introduced in 2011 is an update that to decrease the visibility of parked domains whose pages do not have any movement. (I think I'll have to start to take seriously some of my blogs asleep ...)

62. Valuable content and unique ideas

Google has come to declare who is on the hunt for those sites that do not contribute absolutely nothing new or of value to users, particularly in the case of affiliate pages.

63. Put a page of "Contact" on my blog now!

Google has in mind positively those sites that have a contact page. And besides this, a curious fact is that even with better eyes see those pages that match the contact details with information on the Whois. ... There is nothing

64. Trusted domains

A greater number of backlinks pointing to your main domain (ie, your page Home) most relevant catch your domain (DA) and this is well seen in the eyes of Google, but be careful not to spend as excess links just pointing to the Home page may be penalized by Penguin.

65. Architecture Website

A well-organized in terms of page structure is something valued by Google. Again at this point by CMS such as WordPress or Blogger have own this task easy . Perhaps that's a factor that goes something more aimed at those that construct with all its code from 0 sites.

66. Update Frequency

One of the most important factors. The constant updating of content is very useful to see our Google Web site as an "alive".

67. The number of pages in your Web

The amount of your Web pages is an important factor mild but is taken into account by Google.With pages we refer to the number of different Urls. So for example if you have a blog with 12 articles and blog your Home page will have a total of 13 pages. It is also a useful metric considered by Google to try to discern the affiliate pages that do not add value and also be small.

68. Network internal links on the pages of structure

It is important for the Seo of your site pages that make up the core structure of your website are linked internally. For example between the Home page and the "about me". And among the "about me" and "works with me." Need a related structure , both links and content.

69. Activity "on"

By this we mean the server crashes, which should be minimal since prolonged fall time can even cause some of your results desindexen . A stable hosting which has no long-term declines server can have a positive effect on your ranking Seo.

70. Server Location

The location server can be an important factor of light especially when displaying content that need some geolocation. We will show an ideal case: your server is located in Spain and faces a Web search "best restaurants in Spain."

71. SSL certificates (for Ecommerce)

Google has confirmed that it is able to index the SSL certificate that some websites dedicated to ecommerce can get. Therefore it is a quality factor to consider when to rank your online store.

72. Terms of Service & Privacy

Through these two pages (which should be essential your blog) your site earns trust points with Google as it understood to be sites with nothing to hide and committed to the user and the internet in general. A relevant factor.

73. Duplicate content "on site"

Duplication of content on pages as page author is very common, it is best not to index them to avoid it, however beware, it is not convenient to use the index attribute is not too generously.

74. Clear navigation path

Google has in mind positively those sites that have a clear structure Url showing at all times to check where it is. This can be seen in the section on permanent links within our WordPress dashboard, with the best structure (facing the Cathedral) as follows: tuPagina.com / post-name.

75. Design 100% responsive

Google values ​​most pages with responsive design, ie, that fit perfectly to the views from mobile phones, that you do not have it. There are plugins currently used to tailor your site to this type of design but particularly'm still a little reluctant to use them because he has heard about cases of sites that have duplicate content generated as a result of this.

76. Youtube

Using Youtube videos on your site is well seen in the eyes of Google because on one side is the owner and therefore intended area of ​​search results to videos hosted on Youtube factor.

78. Negative experienca navigation and rebounds

A bad page usability will influence your rankins negatively because Google will consider this higher bounce rate and understand that your website does not like the people at the time it lands on it.

79. Use Analytics and Webmaster Tool

Many believe that using Google's own programs are taken into account when getting a page to rank better factor. However at this point there is still controversy about it.

80. Comments on one page

It is a factor relavancia or so he believes. A more comments and diversity of IPs in an article most likely should have this at the time of ranking.

81. Links from pages with old

Provides (usually) stronger in terms Seo link a page with a long lifetime that a new or relatively new.

82. The number of domains pointing to your Web

It is one of the most decisive factors and it is borne in mind by Google . (The first one I'm talking about the guys that were MOZ) for Google is very relevant in terms of positioning are several (the more the better) domain names that point to your site. This way is much better to get 10 links from 10 domains than 5 and 5 only 2.

83. Links from different IPs

This suggests a broader Google sites they consider your content relevant range . Be careful not to try to manipulate the reviews, since they are easily traceable through the Google IP. (By the way, comes to my mind right now: another practice that has begun to penalize Google is to comment with keyword links in bulk, so be careful with spam through the comments).

84. Links from X number of pages in one domain

This is pretty obvious, and comes to mean that a relevant factor is that a Web link to it through more than a page to yours. For example, I am linking to my blog Guerrilla Marketing, and next week makes me aa link from another of his post (so from another page), then this second link will continue to provide value .

85. Links from images with text "Alt"

It is important from time to time receive a link from an image with the keyword in the text Lifting As this will add additional authority so the backlink and the richness of links involved.

86. Links from domains. Edu o. Gov

Inbound links from gov domains with the extension. Edo o. Usually have greater relevance equal to other links. Get, usually, is quite positive for our page.

87. The Page Rank of the page link

According to experts the PR of the page if linker is quite relevant when put a link factor, since it is transmitted link juice .

88. Authority of the page linking to us

It not only takes into account factors such as PR but also as the PA (Page Authority) and DA (Domain Authority) when evaluating a link.

89. Links of competing pages

Receive a link to a page that competes on a number of keywords in common is something Google had in mind for when a page viewed positively. My advice is that you study your inbound links through tools like Open Site Explorer and then try to replicate that will be possible.

90. Number of times a page is shared

The "Social Shares" when they occur on a page in a massive way and this page has outgoing links, these links charge more courage and strength. So Google is well aware that receive links from sites whose contents have been previously shared by social networks.

91. Negative low quality links

Google takes into account negative links from spam pages and generally low quality content so try to avoid them at all costs and if at any time you notice that you're getting is contact the webmaster concerned. In the worst case you always have tools like disavow Tools.

92. Beware the guest post

Apparently Google has the ability to detect the visitor contributions following a series based on analyzing patterns backlinks. Expliquémoslo better: apparently, if you do a guest post and put the link to your site is placed on the end of the article in the section "biography" this link is not as strong as a contextual link " standard ".

93. Links from the home provide stronger

Links that come from the Home Page as a rule are backlinks with greater force, since this is the area of ​​the Web that normally receives more links and therefore which tends to be more swollen Page Authority.

94. No Follow Links

One of the most controversial points of SEO topics. Famous No Follow links. In this section it is best to try to get both types of bonds  (longer be possible which are not Follow authority). as this forms a pattern in the end much more natural if they were just links Do follow. Google the exact words regarding this type of links is: "in general we do not follow them" that is, "in general, not follow them" ...

95. Pattern varied links

A wealth of different types of links to Google naturally suggest a package and therefore tend to our site to rank more strongly. Conversely, if the vast majority of our links come from a single source that can be considered in the eyes of search engine spam.

96. Contextual Links

The links are stronger are those that are within a semantic content and a powerful contextual wrapper . So if I want to position my post "Dog American Bully" had better get the link from a page that is completely dedicque talk about that particular breed of dog that a blog of all kinds of animals.

97. Sponsored Links

As seen pages with words in the anchor text of your links does any of those links or lose strength can be considered "suspect", "sponsored links".

98. Excessive redireccones 301

The links come from 301 redirects lose strength. Receive an excessively high number of these is not beneficial to your SEO.

99. Anchor text link

Following útlimas algorithm updates the anchor text of the links has lost some strength, however is still taken into account when a page to rank pattern therefore uses the anchor text head. A good idea if you want to rank for example for key pabras: "how to cook omelet" is to include a pattern of links like the following: "how to make a homemade tortilla" "how to cook omelette" "the best tips for cooking a nice omelette" "the name of your web.com (link marks).

100. Anchor text of internal links

Is another important factor when deciding on an article to rank in the top positions. The anchor text of internal links is less dangerous than the links coming from outside you . A good practice is to insert Seo internal links (pointing to the post you want to position) exact keyword within a post and then make Tier 2 with this second post, thus inflate the strength and these internal links will further value in terms Seo.

101. The link title

This factor has called my attention enough. Apparently the title you put on a link and then see when we posed the mouse on the link is a small sign of relevance for Google Seo. So you know, from now on do not leave any link without "rename" .

102. Links from a particular country

Getting links from a particular country helps position a priority for the country content than others. In this case, for example in my blog recently wrote an article "hanger" over 10 karate tips applicable to blogging. The intention was to receive a link to the post of a page of German karate with a fairly powerful PR. In that case the link would have helped to better position the post for Germany than any other regular items from my blog.

103. Location link to content

Links placed to text in a text have slightly more strength than a link placed at the end. And "pretty" stronger than the links placed on our bio of author (eg a guest post).

104. Location pages link

Surrounded text links are stronger than the links on pages where the text is not abundant, such as the sidebar or footers.

105. Link from related domain

Here we will nature of the domain. Is much stronger a link from a page on another niche that different. Realize that at all times we are talking about thematic domain , therefore the articles "hanger" that we use also have less strength than a link from a domain of a similar nature to ours.

105. Links from related pages

Here we extend a similar relationship but now we rely on the page and not in the domain .This really refers to articles hanger. Take an example. I have a tech blog and want to link to a blog of health related to diabetes. In that case I'll have to do an article like "five medical applications to cure diabetes" because in this way the page will be indexed and will contain the item is related theme. But of course the force that can carry us a domain related issue is much larger, despite everything.

106. "Link sentiment" or links with "positive feeling"

Apparently something rather curious is that Google  probably has in mind the context of the words around a link and assesses reference also to these. Thus, if for example I put a link to a blog engine saying "this blog really is a scam, not only the names of the cars are invented but above copied content + link" is much different than if I : "if you're interested check out the new Ford Focus motor this fantastic blog + link" . That's nothing.

107. Keyword in Title

It refers to the keyword that we can put in the link title. Also if it matches the brand name of a web can have a little extra relevance.

108. Increasing speed links

A page you start getting more and more links (with caution) natural and above all, steadily gives important signals to Google and in return receives a visibility powerful positioning bonus rankings.

109. Decreasing speed links

Similarly, a page back into the swing of obtaining links regarding his past history Google sends signals that popularity is decreasing and this ends up in the rankings noted.

110. Links from "Hub" Pages

Links from pages with a greater accumulation of resources (I understand that this refers to incoming links and other signs of strength) are much more powerful.

111. Links from authority sites global

Links received from sites that also tackles are based on various themes but have values ​​and exponential traffic positioning are very well regarded by Google and may even have bastantemás force decent micro niche sites. A perfect example would be digital newspapers.

112. Follow Links from Wikipedia

It is a popular belief that most extended links from sites like Wikipedia despite being not Follow authority to transmit part of the linked sites. Undoubtedly the best No Follow ENACE you could ever get.

113. "Co-occurrence"

Words about a link to Google help you determine the subject and the accuracy thereof. So that it may be considered another important factor. The future will be the contextual links.

114. Age of backlinks

According to Google, more old links transmitted power or authority over the new links, recent posts.

115. True Links VS Links "splogs"

With the growing proliferation of blog networks in recent years, Google increasingly seeks to distinguish between links from pages with branding, brand and natural actions to those blogs that are activated only occasionally in order to introduce a link.

116. Natural Link Profile

A page with a natural link profile will always be much more likely to rank stronger than one with an unnatural profile. Unnatural links could be excess from : blogrolls, footers, only the home page, with the same anchor and keyword, with growth or natural decrease ... etc.

117. Reciprocal Link Exchanges

Excessive exchange links between different Web pages is a bad signal to Google and it wants to occur in the most natural way possible and not cronyism or exchanges . If you abuse this your Seo will be impaired.

118. User-generated links

Google tries to be able to distinguish between links we generate naturally and those items placed in totally unnatural "perch" so be careful with that kind of links.

119. Links from 301 redirects

Links from 301 redirects have slightly less power than direct links. A shorter route is the stronger link are able to conserve.

120. Schema.org microformats

The pages that are capable of supporting micro and use so that they appear in the SERPs are more prone to harder to rank those pages that do not.

121. List of pages in Dmoz

This is not 100% confirmed, but many people believe that Google gives extra confidence point to the pages listed in Dmoz directory. In Quondos we have had the opportunity to get such links through various forum members.

122. List of pages in Yahoo!

Similarly it is believed that Google could give higher relevance to the pages in directories such as Yahoo! With greater relevance we mean treatment for a small additional link that transmits the directory if the site in question.

123. Number of outgoing links on the page

The Page Rank is not infinite. A number of outbound links from too high a page may cause less accumulation of strength.

124. Links from forum profiles

Because such links formerly have been a major cause of spam, Google has devalued enough strength . Although to be fair I have to tell you there is still a good number of pages linked in Do Follow Forum profiles that are perfectly usable.

125. Number of words accompanying the content

A link from a post of 1000 words is stronger than another from an article that has just 200 words since the strength of the semantic indexing and in the first case is probably much higher.

126. Links from qualified content

Links from poor content with little text and a limited choice semantics transmit much less force than links from sites with well-written texts and multimedia content. A factor to consider.

127. Repeated link Compression

The items include several links to the same page in order to boost your wasting time. Google only counts the first link , as Matt Cutts own statements.

128. Higher CTR for a key in search results

The pages are clickadas more times in the SERPS for a given content, are more likely to raise your rankings Seo for the main keyword of that particular content.

129. A higher overall CTR pages

A higher overall CTR of the page depending on Google items could favor the positioning of them in the SERPS over others with a lower CTR.

130. Bounce

At this point not all SEOs agree, but general rule tend to think that a higher percentage of rebound will make a page will send signals that Google does not have much interest to the user. Therefore it can negatively affect your SEO. This may be related to a post I wrote on the blog Quondos abouthow to increase the ratio of page views your blog  effectively.

131. Direct traffic benefit your SEO

According to statements by Google (as we said) they use some data from your Chrome browser to take into account parameters such as "what kind of sites people visit and how often." An important metric is the direct traffic. A more direct traffic more important when have a page to rank.

132. Traffic repeated recurring traffic

Google is able to measure such factors. Pages with a higher percentage of recurring traffic, ie returning to your site again and again will send signals to Google that the content of that page is relevant.

133. Large pages

The size of your Web in general is a major factor (and pun intended) when it comes to rank your content. Apparently if your site is large is much less likely to be a Web spam or affiliate based only on a landing.

134. Chrome Bookmarks

Or text markers of Chrome. The pages included in them in theory have an additional point of confidence ahead of Google.

135. Google Toolbar Data

Apparently using the Google toolbar is a positive sign at the time of ranking. In particular I distrust this point in question.

136. Number of comments

As we have said, Google likes to live full pages and dynamic content. One of the symptoms of better health of a page or a blog is the amount of feedback you receive . One factor that will help position your Web page.

137. Time on page

One of the factors considered "relevant" for most of the SEO community. The residence time of a user on your site tells Google who is interested the content thereof. Moreover it is one of the hardest ratios increase , since in theory go directly proportional to the quality or interest generate our content.

138. Consultations deserve freshness

Google increasingly is giving SEO positioning plus those new pages that deal with a content which is not long coming finding new results in SERPS. In my opinion one of the most interesting factors , since it is an incitement (at least for me) to throw a semi-abandoned microniches explore regarding renewal of information and also capture good amounts of traffic currently unattended.

139. Consultations deserve diversity

It is very much in the line of the above. The SERPS appreciate the diversity of information based on groups of new keywords.

140. User's browsing history

One of the patterns that Google takes into account when the search results show is the history of the pages you have accessed. (Thanks to this the SERPs usually appear distorted) therefore show up more often in search results "distorted" the best people for your SEO positioning.

141. User Search History

Again also is closely related to the previous point. The searches you make subsequently are used by Google to mostrate based results such information. Thus if you often want information about, for example, marketing courses is likely to Quondos page a little more likely to appear if ever hunieras never searched anything about marketing.

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Google gives preference to pages whose IP is geolocated in the relatively near the user location.Similarly domains with host in a country the same is true.

143. Safe Search

If you want to make your important items in terms of positioning consistently avoid using bad sounding words. Google is subtract relevance to this type of results. Same with sugerecias box of Google, which never shows as pages with adult content suggestion or hurtful words.

144. Google Circles as a relevant factor

This factor has also called me the attention. Apparently Google gives more relevance in the SERPS for those people whose pages you have added to your Google+ circles. So a good practice is to try to be included in the greatest possible number of circles.

145. “DMCA Complaints”

With this Google quellas refers to pages which have received complaints, including reports of spam. In which case do worse to rank search results.

146. Domain Diversity

According to Google, one of the last updates came to add a large number of domains on each page of the SERPs ...

147. Transactional searches

Google shows different results if it finds that the type of information we are looking for is a reference to a purchase or go for a service. Keep in mind this factor if we are stewards of an online store (to optimize the pages for the right keywords) and not be lost sight of Google Places.

148. Local searches

Your results will be more likely to aprecer if the search of the people are local and refer directly to the location of your business.

149. Table Google News

Certain keywords trigger a picture of Google news.

150. Preference brands

After changes last Google algorithm as Vince, the search has given a larger role in the SERPS to the brand names of companies for a particular type of short searches. So if you enter the word Apple the computer company will appear instead of the apple in first position.

151. Trade Performance

Google is able to show results in SERPs purchase.

152. Images in results

One of the factors that can bring traffic to your Website images are well positioned in the search engines. Personally I would add that oddly positioned in Google Images is infinitely easier than doing it through the organic content . Occasionally one of my tech blogs with only weeks to live positioned in fourth place for the word "Samsung Galaxy Ace" but that if in stock. Despite this traffic since I get is constant and majority regarding this image. Remember, always alt text, title and possibly surrounded by contextual words.

153. Preference for brand keywords trademarks

Apparently within general keywords for example, can have a page like ElCorteInglés, brand keywords are preferred to position the rest of your indexed keywords. This would be relatively easy to find the Web for this company if we separated in Google as "cut" or "English" keywords. Something in a Webstandard does not usually happen in the same way.

154. Number of Tweets

One of the social signals that search engines take into account (or so they say ...) when positioning.With regard to other social networks Twitte r is probably has the least impact on the Seo , however the latter again is something that I would check personally.

155. Influence Twitter Profile

Here I show a little reticent. Part of the Seo community believes that the influence of the person behind the Twitter account (such as number of followers, old account etc) are relevant when locating specific content factors.

156. Number of Likes on Facebook

The number of Me Gustas on Facebook is one of the values ​​that Google takes into account when determining the interest specific content has raised among the public. consider that Facebook works much better for a certain type of issues that other . Things like "mood" and associated images are much more conducive fun to be shared in this social network.

157. Facebook Shares

The number of times your post is shared on Facebook may have more relevance than simple LIKE.

158. Authority Facebook

At this point we find a similar profile to the Twitter account definition. In theory, at the authority have a Facebook profile, more specifically to enhance our position will be able to exercise over content. Thus the "Like" influencers and celebrities should be of great relevance.

159. The Pinterest Pins

Google considers them as a sign that social content is attractive to the user. Again we find a social network where what prevails is the image and photos "predisposed to become viral" usually sweep.

160. Votes social platforms

According to a lot of SEOs Google takes into account the broadcast content has on various platforms and social aggregators like Digg in the U.S..

161. Number +1 on Google Plus

One assumed as more decisive when locating a page factors. Indeed Google+ is the bomb that momentum of a content search results, but from experience I would add that the word "bomb" has not been used for free, that is, Google+ can give you a boost very strong start , but after X days left to get the +1 s or other relevant factors (such as links) the effect ends up slightly diluted.

162. Authority Google+ account

Once again we return to the same, the authority of the Google+ account of the person in question is something relevant. Not the same +1 a profile with 20 followers one with 5,000.

163. Verification author via Google Plus

Another aspect that help to rank better. Verified by author content are more likely to hit in search results harder. On the other hand it is good to focus on a particular theme in verifying our content with Rel Author tag . Google This means that we are experts in this field.

164. Social relevance signals

A set of social cues is more powerful than having mentions only one social network. Something quite obvious, however I try to focus my strategy in a limited number of social networks in order to focus the effort.

165. Social signals leveles

Social signals leveles refers to a position where all or substantially all of its pages will be shared by social networks. That is, refers to the global level or at both Web percent of the Web with a number of Shares. (I'm going to start sharing my page about me but ya!)

166. Brand name in the anchor text

Include the brand name in the anchor text of the link is a simple, yet powerful signal to Google to face in enhancing the ranking of the brand in question.

167. Brand search

It's simple, Google will assess whether a mark is used in the search from the search box (although, as I have said in one of the factors, values ​​direct traffic).

168. Brands that have a page on Facebook

Pages with Fan Page and movement within the same (number of active fans, mentions, etc. I love it.) Are slightly more likely to deposit to rank in Google results. So it is advisable to have Facebook factor, however I personally have to say that this social network has never done me convince (for personal use). In terms of usability (in my opinion) is quite shocking! (Anyone a favor? ... Hehe).

169. Sites with large number of Followers

I guess it does not refer to a direct impact on Seo but perhaps an indirect impact. A high number of followers on Twitter is brand relevance signal, which ultimately always favored search engine.

170. Page company profile Linkedin

The pages of relevant business have a lot in Linkedin optimized pages. It seems to have a page in this network is another professional (mild) signal to Google authority site.

171. Linkedin employees in your company

According to Rand Fishkin statements, have employees with professional and solvents on Linkedin hired and working on your company profile page is a relevant factor facing brand Google. Lócimanete guess  the content must first be verified by the Rel Author tag.

172. Accounts with strong interaction

Social Media accounts with more interaction from their followers have more impact on subsequent Seo content sharing to those accounts with more number of followers, but with no interaction.

173. Mentions in Google News

The pages that have been accepted into Google News and pass the section reserved for news SERPS are usually best seen by Google . Here the ideal is to propose your site and cross your fingers for acceptance. I must also say that online pages with Adsense Ads without any problem, because I know people in Quondos to which have been accepted.

174. Co-citations

This factor means that it is not always necessary to bind the Web of a brand that Google knows you are referring to grasp it. This naturally also valued. That is,  pages that are mentioned, but not always linked.

175. Number of Subscribers by RSS

Brands that have a large number of subscribers via RSS are taken into account by search engines.

176. Location of Business

It is possible under a number of SEOs that Google uses its search engine to determine the physical geolocation of the company in question and see if you have a real and solvent diagnosing its Web infrastructure company. In particular are quite incredulous about this factor.

177. Panda penalty

Google Panda is a penalizing extension within the own algorithm that is dedicated to penalize sites with duplicate content poor content and bad faith. A Web that has never been penalized by Panda over time  earn good reputation in the eyes of Google in terms of rankings .

178. Links from authority sites with low

An excessive amount of links from low quality sites and link farms and other is unflattering to your rankings, and even if you try to link placed in the footer.  Avoid them to have a clean page that is harder to rank.

179. Links from directories

Google does not like link directories. The main reason is that in the recent past have increasingly begun to be used as link farms for the sole purpose of manipulating the positioning of pages Seo. But there are still a few (very few) quality, as Dmoz.

180. Pop-ups and excessive advertising

According to the guide to quality guidelines of Google Webmasters, sites with a high number of commercials and Pop Ups send signals to Google that your content is poor quality. Keep this in mind for your pages.

181. Sobreoptimizadas Pages

Similarly a proper Seo on page page can help them rank stronger sobreoptimizadas pages that are a certain number of keywords  may be less penalized and taken into account at the time of ranking.

182. “Ads Above the fold”

An excess of ads that are in the top half of the page  can send signals to Google low quality, which will further indirect impact on search results. This is done to avoid excessive advertising called "red zones" or heat map, where the user is more likely to click (but also where more annoying).

183. Affiliate Sites

It's no secret that Google does not really like the affiliate pages. Many SEOs and Webmasters generally felt the pages that use this method of monetization are subject to much greater scrutiny by the search engine. My advice is to use the head.

184. Hide affiliate links

Go too far when you want to hide your affiliate links, especially if you use them in pages to cloacking, is a common factor penalty. Beware of this.

185. Self-Generated Content

Google is not a fan of auto-generated content, but the original content. The sum of something bad about something even worse would autogenerate content through third copy via RSS. . A pump that Google will soon penalize and desindexar in the worst Unofficial : (Or so he says, I know that only some Web content is to copy each other and there is, among the first positions for EMD).

186. Follow No excess to the same content

If a product receives an excess Follow links Google can not understand that people do not want to convey authority for any reason in particular.

187. IP Addresses flagged as Spam

If your server IP is marked as Spam is very likely that the rankins of every page where you see the administrator be devalued.

188. "When tag Spamming"

Just as you do with the keyword can be somewhat penalized must be very careful not to repeat the same keyword too many times in the meta tags as Google may suspect negatively about it.

189. Massive influx of links at once

Arrival of a higher than usual and concentrated links in a short period of time Google gives signals that are links that are manipulating ourselves . Keep this in mind too when linking your pages.Better a few month a handful in a week.

190. Google Penalty Penguin

Sites under a Google penalty Penguin are significantly less visible in search results.

191. Listing of limited quality links

A page with a listing of links full of low quality links  can still finish in the point of view of Google even penalized. For example, in a contrived and unrealistic assumption: if your blog is new and you will get links up in 5 months and you and Webmaster have a routine stop every 15 or 20 comments on blogs friends (with its link no follow) could become counterproductive. Careful with that kind of abuse.

192. Link relevance domain

According to a study by the MicroSitesMaster.com page site with an excess of high quality links (yes, you read that right, high quality) but with subjects not related to Google Penguin raises suspicion that something strange going on with that page stá The most natural ... (even if you have links of authority) is that you also link related themed sites.

193. Warnings of unnatural backlinks

When a site experiences a drop in positions due to an issue of linkbuilding is likely that sometimes it verify the Webmaster via Webmaster Tools.

194. Links from the same IP class

An excess of links from the same IP page especially when your blog is very small and still not have a well-defined pattern of links could make Google think you are using several blogs as link farm yesto can affect your ranking.

195. Anchor text "toxic"

If your site is linked many times with words like " Viagra " and stuff like Google can get to consider certain behaviors spam against you. However, if you are careful with your blog is not normal for this to happen.

196. Penalties manual

The pages that have been manually penalized despite leaving the penalty is likely to experience greater scrutiny facing pages have always had a clean performance.

197. Sale of bonds

Google is able to be suspicious of those sites that are dedicated to selling abuse link and make links with subjects not related in the sidebar, footer or suchlike. Very careful about buying or selling links.

198. Google Sandbox

A pattern of excessive links from sites that have historically been used to make Black Seo as Forum Profiles and comments excess suspect Google can do, and more so if your site is not a site that has authority.

199. "I used disavow Tool"

Once you use disavow Tool somehow recognize the eyes of Google "that you've spent playing the SEO "and many say that although not directly indirectly is a negative for your long term rankings factor.

200. Google Dance

Or the famous fluctuations SERPS . According to Google they are constant to ensure a site is not trying to play with the algorithm. The all suffer constantly and not long ago I talked to my blog an impressive real-time jitter and hit a link from a blog to an article marketing a pet blog (of which I am also administrator).

This has been discussed a list of 200 factors that Google could use when spin their algorithm with all our pages inside. The big question would be ... Now the SEO secrets no longer ... Or maybe you? ...

Wikipedia SEO "Search Engine Optimization"